Competitor Analysis in SEO Positioning.
Discover how to perform a step-by-step competitor analysis for SEO. Learn to identify SEO competitors, evaluate their strategies, and uncover real opportunities to improve your visibility on Google.
🧭 What is a Competitor Analysis in SEO Positioning?
A competitor analysis in SEO positioning is a strategic study that identifies who your real competitors are in search engines (Google, Bing, etc.) and how they achieve their rankings.
Its goal is to understand what they are doing well —and what they aren’t— to uncover improvement opportunities and define a more effective SEO action plan.
The process includes evaluating keywords, website structure, domain authority, backlinks, speed, content, and digital presence.
This provides a clear view of the competitive landscape, allowing you to:
Identify content gaps and profitable niches.
Assess technical and authority performance against competitors.
Prioritize organic positioning tactics with higher return potential.
Competitor SEO analysis is a critical stage in any digital strategy, as it enables data-driven decisions instead of assumptions.
⚙️ Competitor Analysis Methodology
An effective competitor analysis is based on measurable data and professional tools. These are the key phases:
1. Identification of real competitors
Your business competitors are not always the same as your SEO competitors.
Analyze the SERPs (Google search results pages) for your main keywords.
Useful tools:
Semrush (Organic Research)
Ahrefs (Organic Competitors)
Google Search Console (Performance Comparison)
Goal: Identify which domains directly compete for your organic traffic.
2. Keyword analysis
Evaluate which keywords drive traffic to your competitors and which ones you can target.
Analyze search volume, difficulty, average position, and search intent.
Tools: Semrush, Ahrefs, Ubersuggest, Google Keyword Planner.
3. Structure and content evaluation
Review how they organize information:
Header hierarchy (H1, H2, H3)
Use of keywords in titles and meta descriptions
Text density and natural flow
Internal linking
Optimized multimedia elements
This helps you detect weaknesses in your SEO architecture and improve usability.
4. Authority and backlinks
Assess domain strength (DA/DR) and link profile:
Number and quality of backlinks
Link sources
Follow / nofollow ratio
Toxic or spam links
Tools: Ahrefs, Majestic, Moz, SEO SpyGlass.
5. Technical performance and speed
Evaluate overall performance with:
PageSpeed Insights or Lighthouse (performance, accessibility, SEO)
GTmetrix (load time, LCP, CLS, INP)
Mobile Friendly Test (mobile responsiveness)
A faster and optimized website retains users better and improves rankings.
6. Content and media strategy
Analyze how competitors communicate their value:
Content types (blog, video, case studies, guides)
Publishing frequency
Social media engagement
Linkbait or digital PR strategies
This helps you design your own content strategy that surpasses their value proposition.
7. Strategic conclusion
With all the gathered data, create a competitive map that shows:
Untapped SEO opportunities
Risk areas where others dominate
Technical and content priorities
This document becomes the foundation for your SEO plan, aligning your resources with the greatest organic growth opportunities.
🚀 Master the Competitive Landscape with Data
Competitor analysis in SEO is not just a diagnosis — it’s a digital intelligence system.
It helps you understand the landscape, measure competitors’ strengths, and build a data-driven strategy.
Every decision — from a keyword choice to a technical improvement — should be backed by insights from your competitive environment.
That’s how you gain a real and sustainable advantage on Google.
In short: analyze, compare, and optimize — that’s the path to outperform any competitor.
💡 Next Step
Implement a complete SEO audit with competitor analysis, technical structure review, and content plan.
You’ll uncover hidden opportunities and prioritize the actions that drive real organic traffic.